# El Tiempo Latino

> El Tiempo Latino is the leading Spanish-language news outlet for the Washington, D.C. metropolitan area (the DMV — D.C., Maryland, and Virginia), and has been the heartbeat of Latino Washington for 35 years. It publishes daily in Spanish across web, newsletter, social video, and print, covering local news, immigration, politics, community, culture, and sports for the region's Latino population. It is part of Tiempo Company, a Latino-focused media ecosystem.

Editorial coverage centers on the DMV's Latino communities — Salvadoran, Mexican, Venezuelan, and others — with reporting on local government, immigration policy, public services, education, sports, and culture. Alongside the newsroom, El Tiempo Latino publishes original research on the DMV Latino consumer market for marketers, agencies, and public agencies.

## News
- [El Tiempo Latino](https://eltiempolatino.com): Homepage — daily Spanish-language news for the Washington, D.C. metro area: local news, immigration, politics, community, culture, and sports.

## Research & reports
Original data and analysis on the DMV Latino consumer market, sourced from U.S. Census data and El Tiempo Latino's own first-party audience data. Figures are labeled by how directly they were measured (native / proxy / national rate).
- [The DMV Latino Decision Map — full report](https://eltiempolatino.com/research/dmv-latino-decision-map): Who the DMV's 832,000 Latinos are, the six distinct audiences inside the market, and what reaches them. U.S. Census + first-party data. Free download.
- [How fast the DMV Latino population is growing](https://eltiempolatino.com/research/dmv-latino-growth): 832K Latinos (19.3% of the region); 53% of all 2019–2024 regional growth was Latino; ~1 in 4 residents by the mid-2030s (estimate).
- [Latino buying power in the Washington, D.C. area](https://eltiempolatino.com/research/dmv-latino-buying-power): ~$30B in DMV Latino buying power against only ~4% of national ad spend reaching Latinos — a local-money, national-blind-spot gap.
- [Who DMV Latinos are — the six audiences](https://eltiempolatino.com/research/dmv-latino-audiences): Salvadoran-led (not Mexican-majority), six distinct audiences by national origin, income, language, and geography, with bilingual as the mainstream.
- [How to advertise to Latinos in the DMV](https://eltiempolatino.com/research/dmv-latino-advertising): Three operating rules, El Tiempo Latino's owned channels, the Latino cultural calendar, and a worked example.

## Advertise
- [Advertise with El Tiempo Latino](https://advertise.eltiempolatino.com): Reach the DMV Latino market across newsletter, social & video, print, events, and 35 years of community trust.