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El Tiempo Latino
3:15 a.m. | 49° 6/17/2019

Mariana y Garaldine Barrientos Roig


Co-Founders | ROIG Communications, LLC

5/30/2019, 5:30 p.m.
Mariana y Garaldine Barrientos Roig
Mariana and Geraldine Barrientos Roig have become a true force highlighting the economic power of our Hispanic Community. |

In 2015, Mariana and Geraldine Barrientos Roig brought together their expertise in advertising and community outreach to establish ROIG Communications, LLC (RC), an advertising and strategic communications agency located in Washington, DC. They have become a true force highlighting the economic power of our Hispanic Community. RC prides itself for its specialized Grassroots Campaigns, as manifested in key strategic activations in multicultural markets that connect brands directly with the targeted audiences. RC has managed grassroots campaigns for reputable organizations, including SAVERS and the My School DC. Roig Communications understands and implements effectively multicultural approaches ensuring messages and brands can connect with our diverse Hispanic community. Additionally, RC has recently launched a specialized digital marketing department.

En el 2015 Mariana y Geraldine Barrientos Roig usaron su experiencia en publicidad y relaciones comunitarias para fundar ROIG Communications, LLC (RC), una agencia de publicidad y comunicaciones estratégicas en Washington, DC. Ellas se han convertido en una fuerza que resalta el poder económico que existe en la comunidad hispana local. RC destaca campañas de base especializadas en activaciones estratégicas en mercados multiculturales que llevan a marcas a la audiencia meta. RC ha manejado campañas de base para organizaciones como SAVERS y My School DC. RC entiende la diversidad entre la comunidad latina del área y conoce cómo usar estrategias multiculturales para conectar a sus clientes con los hispanos del DMV. Recientemente han lanzado un departamento especializado en marketing digital.