On Thursday, September 21, President Joe Biden will deliver a speech at the Leadership Conference gala of the Congressional Hispanic Caucus Institute on how his administration has improved the lives of Latinos across the country and continues to create progress and prosperity.
In his address, before more than a thousand attendees, he will also highlight the contributions of Latinos and how the history of Hispanics is part of our American history. The president will draw a contrast with MAGA Republicans to demonstrate which key projects for the Latino community have been stalled by these politicians.
Sources from the White House shared EXCLUSIVELY with El Tiempo Latino some of the topics he will cover in the speech, such as the economic plan “Bidenomics”, which has created 13.5 million jobs, including approximately 4 million for Latino workers, and has achieved the lowest recorded Latino unemployment rate.
The president will discuss how small Latino businesses have grown rapidly in over a decade, the increase in the number of Latinos accessing health insurance by nearly 1 million, and the narrowing of the gap in access to prescription drugs for elderly Latinos.
The president will also emphasize the diversity of his Administration and how it reflects his promise to build the most diverse Cabinet in U.S. history, including the Secretary of Homeland Security, Alejandro Mayorkas; the Secretary of Health and Human Services, Xavier Becerra; the Secretary of Education, Miguel Cardona; and the Administrator of the SBA, Isabella Guzmán.
“President Biden’s administration is fighting and achieving results in the most important issues for our community,” said Maca Casado, Director of Hispanic Media for the Biden-Harris 2024 campaign.
“The early and aggressive investment that the Biden-Harris team is making in the Latino community is a clear testament to our commitment to win every vote and to show Latinos that the choice they will face is between an extreme MAGA agenda, which serves the wealthiest at the expense of working families’ interests, and President Biden’s agenda which is delivering results for our community,” added Casado, campaign spokesperson.
Hispanic Heritage Month: A time to connect cultures
Julie Chávez Rodríguez, director of the Biden-Harris 2024 campaign, noted that Hispanic Heritage Month is “an opportunity to come together and celebrate the rich diversity, culture, and countless contributions of our community to the country.”
Chávez Rodríguez stressed that we, the Latinos, continue to leave “an indelible mark on the cultural fabric and history of this nation. Hispanic history is American history.”
According to the campaign director, Biden’s economic agenda has had Latinos in mind from day one. For this reason, the achievements made so far are important for the community to understand its significance in the United States.
More campaigns and advertising in Spanish
According to sources from the Biden-Harris administration, they “have made an effort and continue to fight for significant changes in communication for Latinos.”
Regarding the presidential re-election campaign, investments are being made to reach Latino voters through advertising and content in Spanish. On September 15, at the start of Hispanic Heritage Month, the campaign announced the launch of an advertising piece to reach Latinos in key states.
In August, a purchase described as “historic” of $25 million in advertising was announced, which will highlight President Biden’s economic achievements and reach Latino voters across the country. These messages will be in Spanish.
According to sources working with the campaign, this has been the largest investment targeted at Latinos for any re-election campaign in U.S. history.
Advertisements, both in English and Spanish, aimed at Latinos, are published on digital platforms owned by Latinos, as well as on Hulu, YouTube, and Instagram.