El Tiempo Latino establishes new alliance with the Financial Times

With the objective that readers have access to a wider range of information regarding finances, economy and politics at a national and international level, El Tiempo Latino has just sealed an important alliance with the Financial Times, the British publication with great global influence, founded in 1888.
Starting this week El Tiempo Latino is the only newspaper in Spanish in the United States that has the capacity and authorization to translate and publish the content of the English publication, based in London. “This is a very important alliance that lets us increase the coverage of our information at a national level, in a crucial moment in which there is a necessity in the Hispanic population of the United States to have access to truthful and instant information”, expressed the President and CEO of El Tiempo Latino, Javier Marín.
The agreement takes place in the framework of the 30-year anniversary of El Tiempo Latino. “Having a reputation of professionalism for 30 years and being based in Washington DC, made it easier to create this alliance”, the Director pointed out.
The Financial Times belongs to the Japanese group Nikkei, which apart from having its headquarters in England also has editorial offices in the United States and continental Europe.
The first translated article was published on Thursday February 25 with a Deluxe Editorialist, the mogul Bill Gates under the title “My Green manifesto”.

Digital information and alliances in the midst of the pandemic
The pandemic caused by COVID-19 boosted the growth of online news platforms, including that of El Tiempo Latino, whose visits-traffic was multiplied by 10 times during that period, according to Marín. The traffic of users and reach of readers increased from 400 thousand to almost 5 million readers at a national level.
“During all the tragedy there was a manifestation of the need of Hispanics that were in search of timely information. What had been happening is that at the outbreak of the pandemic, minorities were receiving key information with a delay because everything was being generated in English. The information of what was happening in the hospitals and the recommendations of the authorities were not reaching our communities at a timely manner, even though they were being affected the most by the virus”, Marín recalled.
Under these circumstances the Ethnical media played a very important role.
“Not only was it necessary to inform about what was happening, but also to offer solutions. With so much false and manipulated information around, people came to media like us, that have reputation and professionalism”, he added.
The needs of the readers made the directors of El Tiempo Latino arduously look for ways to broaden the coverage “and the best way to do it was creating alliances with powerful news providers at a global level”, Marín expressed.
El Tiempo Latino relies on a very close alliance with The Washington Post, former owner of the Hispanic weekly paper. “We translate and publish important notes from the Post in our newspaper”.
In December 2016 The Washington Post sold El Tiempo Latino to Marín and as part of the negotiation the relationship between the two newspapers continued. “Moreover we still print in the Post”, he assured.
The weekly paper also established an alliance with the platform of audiovisual news, NowThis News, leader in its genre within the social networks. “Two thirds of the NowThis videos in Spanish are produced by El Tiempo Latino. We have a full-time person dedicated to the translation and distribution of the videos within the networks of NowThis in Spanish and El Tiempo Latino”, the CEO informed.
Moreover, the newspaper has improved its digital site with a change of platform, which includes a new look and more information for the metropolitan area of Washington and the rest of the nation.

Economy: A crucial topic
Given the magnitude in which this pandemic has impacted our economic stability, the alliance with the Financial Times is crucial. According to Marín, it is not only about having our population be informed on economic issues, but it’s about making sure the information gets to them immediately, in a timely and truthful manner. “For example, if there are Hispanics that have worked for years in a sector, but they want to change careers because there are no more jobs in that industry, it is necessary that they have the information at the moment. It is of no good if they get it two weeks later”.
As a matter of fact, workers in the hospitality sector that employed more than 16 million people before COVID-19, lost 8 million jobs in the first two months of the recession, according to data from the Brookings Institute. 22% of the workers in this industry were Latinos.
Just as in the construction industry, in which Hispanics represented 27%, 1 million jobs were lost, although a later rebound got a bit more than half of those jobs back.
Also, political topics have gained importance. As part of the 30-year anniversary celebrations, El Tiempo Latino prepares the release of a new email bulletin called “El Tiempo Político”, with news focused on the analysis of US politics.